An opening or rebrand covers hundreds of guest touchpoints. The greatest risk is not a lack of ideas but missed small items, old logos and artwork for installation products being completed too late.
Create a master touchpoint list
Follow the guest journey from the property entrance to check-out. Include outdoor signage, parking, entrance, reception, lifts, corridors, rooms, dining, spa, meetings and post-stay communication.
For a rebrand, identify every item showing the old mark, colour, web address, email or ownership details. Photographs help determine whether only an insert can change or a new structure is required.
- item and exact location
- dimensions and installation method
- content owner and approver
- critical date and dependencies
Set opening priorities
Not every item has the same first-day importance. Signage, safety communication, operational documents, room materials and core menus are critical. Image catalogues can follow later.
Priorities protect the launch when content or photography is delayed. The team knows which items must enter production and which can wait.
- safety and wayfinding
- stay and payment operations
- essential food and beverage offer
- sales and image materials
Prototype before the full run
New menu covers, guest directories, folders, vouchers, hangers and signs should be tested as samples. A prototype reveals actual size, rigidity, colour and usability.
Samples belong with the people who use the product. Reception checks writing areas, housekeeping cleaning, and food and beverage the replacement of inserts.
- size and construction sample
- material and colour reference
- insert replacement test
- check on actual furniture and doors
Coordinate removal of the old identity
Set the moment when old materials stop being used. Releasing new items too early may reveal the change before communication; replacing them too late leaves mixed branding.
Packing by area and floor speeds an overnight or staged change. Every pack should include an item list and installation location.
Files, languages and quality control
Maintain one repository of approved logos, colours and templates. Artwork needs version numbers and translations require separate content review.
Before dispatch, inspect samples from each product group, pack labels and the delivery split. For several properties, prepare separate quantity and address lists.
Frequently asked questions
Where should a hotel rebrand begin?
With an inventory and photographs of all touchpoints, not with isolated artwork.
Are prototypes necessary?
Yes, especially for new constructions, covers, signage and heavily used products.
How should brand change day be planned?
Pack by area, assign responsible people and define the order of removal and installation.
B2B quotation
Do you have a list of hotel materials?
Send it even if some formats or specifications are missing. We will help structure the scope, complete the data and plan production.
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